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About WireReady |
A History of WireReady
The Beginning of WireReady
In 1985, David Gerstmann, WireReady's founder and CEO, was an undergrad at Tufts University and worked at the student-run daily newspaper, The Tufts Daily. During his tenure as business manager for The Tufts Daily, he converted the newspaper from a typewriter-based, photo-chemical typesetting operation with paid typesetters and copy-editors, to a digital PC-based system using WordPerfect 1.0, with Windows 1.0/Pagemaker and first-generation laser printers. Going digital at the newspaper saved thousands of dollars in labor and materials, and got the paper to the publisher by an earlier deadline.
The last obstacle to going fully digital was a pesky AP printer that spewed out reams of paper each day. This was for the most part ignored because no one wanted to re-type, let alone find, wire stories to run in the paper. Available computer solutions at the time cost thousands of dollars and were outside the limited budget of a small college newspaper. The final straw was when AP stopped providing free paper and ribbons.
So in 1987, a simple software program was crafted to get the AP service off the printer and onto the computer. After graduating in 1989, Dave realized that thousands of radio stations were still taking their news on a printer. After graduating, Dave founded WireReady NSI (Newswire Systems, Inc.) to offer stations inexpensive software that freed them from the printer and automated their retrieval of news off the wire.
WireReady has grown into a full computer software company
Over the next few years, WireReady diversified into offering a full line of computer-based software solutions to broadcasters ranging from news and automation, to sales, and web. Today, WireReady supports over 2000 station newsrooms around the world, ranging from individually owned small-market facilities to major groups.
WireReady established its top reputation in the industry by offering reliable and easy-to-use software with top-tier setup/training and 24/7 service at affordable prices. Since 1989, WireReady NSI has grown by providing broadcasters with standard and custom PC-based solutions for a wide range of applications.
WireReady Today
Today, WireReady’s next-generation windows-based solution, WireReady32, provides all of the following applications: outside sales contact management/scheduling, lead generation/promotions, inside telephone sales, tracking, and promotions, customer service, inbound online web listing and advertising systems, triple channel on-air live-assist, satellite or music on hard-drive automation, digital newsroom, production, storm-closings, web-publishing, satellite-feed capture, and exchanging content with remote sites and group properties.
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